Yes, always. We manage it on your behalf via Cloudflare, but the domain registration remains in your name. If you ever leave, we transfer everything back to you.

What if I want to leave?

30 days notice, no penalties. We hand over your domain, DNS, code, and a full backup. No lock-in, no hostage games.

I already have a website. Can you just monitor it?

That's exactly what Watchtower is for. $49/month, we monitor your existing site and send you a monthly report. No changes needed.

How fast can you build a new site?

Most Conductor builds are live within 1-2 weeks. We use AI-assisted development to move fast without cutting corners on quality.

What happens if you go out of business?

Your site runs on Vercel and Cloudflare - global infrastructure, not a server in our garage. We provide full documentation and credentials so any developer can pick up where we left off.

AEO — Answer Engine Optimisation — is the practice of structuring a website so that generative AI assistants (ChatGPT, Gemini, Perplexity, Copilot, Claude) cite or recommend the business when users ask buying-intent questions. It uses Schema.org structured data, an llms.txt manifest, FAQ pages, clean content hierarchy, and citation tracking to influence how the AI summarises an industry and its providers.

How is AEO different from SEO?

SEO targets search-engine results pages: keywords, backlinks, page rank, click-throughs to the listing in position #1. AEO targets the AI's synthesised answer: machine-readable structured data, citable Q&A, and tracking which queries surface the business inside the AI's response. SEO answers 'do you rank?'. AEO answers 'are you the answer?'.

Does AEO matter if I already do SEO?

Yes. AI assistants increasingly intercept queries before they reach Google. A buyer asking ChatGPT 'best winery in Margaret River for a corporate group' may never see search-result page #1 because they accept the AI's recommendation. SEO and AEO overlap (clean structured data helps both) but the optimisation surface is different — AEO needs FAQPage schema, llms.txt, and conversational answer copy that traditional SEO doesn't focus on.

How do you measure AI visibility?

Each month we run the queries a customer's prospects actually type — typically 20-40 industry-specific buying-intent prompts — across ChatGPT, Gemini, Perplexity and Copilot. We record whether the business is mentioned, what's said about it, and how it's positioned versus competitors. Trend graphs show whether visibility is improving over time.

Which businesses benefit most from AEO?

Medium businesses in competitive categories where being the AI's recommended option (instead of a competitor's) materially changes the trajectory. Wineries, accommodation, hospitality, professional services, and any business whose buyers research before purchasing. Tiny businesses with no competition and giant national chains both benefit less; the middle is where AEO pays back fastest.

How long until I see results?

Schema markup and llms.txt take effect immediately and are picked up by AI engines within days to weeks. Conversational content and FAQ optimisation compound over months as more queries get indexed. Most clients see measurable improvement in AI visibility within 60-90 days.

Is AEO included in any of your tiers?

No — AEO is a $99/mo bolt-on. We separated it deliberately so customers can opt in or out without changing their underlying tier. It works on Watchtower, Caretaker, and Conductor.

Be the answer the AI gives.

Answer Engine Optimisation (AEO) makes sure ChatGPT, Gemini, Perplexity and Copilot recommend your business — for the queries your customers actually type. $99/mo, works with any tier.

Add to my plan Free AI visibility audit

Why AEO matters in 2026

For 25 years, the way buyers found a business online was Google. Type a query, scan the first three results, click. Whoever ranked at the top got the click. SEO was the discipline of getting there.

That is no longer the only path. A growing share of buying-intent queries — by some industry estimates 40% by end of 2026 — start in ChatGPT, Gemini, Perplexity, or Copilot instead. The buyer asks a conversational question. The AI synthesises an answer. If your business is in the answer, you are in the conversation. If you're not, you don't exist.

That synthesised answer is built from a different signal mix than Google's blue-link results. The AI weights structured data, FAQ-style content, clear authoritative summaries, and explicit machine-readable manifests like llms.txt far more heavily than Google ever did. Optimising for it requires a different toolkit than traditional SEO.

That toolkit is what AEO delivers.

What's included for $99/mo

→Schema.org markup

ProfessionalService, LocalBusiness, FAQPage, BreadcrumbList, OfferCatalog, and Service entities — placed correctly so AI engines can read your business in machine form, not guess from prose.

→llms.txt manifest

A purpose-built file at /llms.txt that AI engines fetch when summarising your business — covering services, prices, contact, and citation-ready Q&A.

→FAQ optimisation

We rebuild or extend your FAQ to answer the actual questions buyers ask AI assistants. Each Q&A is structured for machine ingestion and human readability.

→Conversational content

Page copy rewritten to answer questions clearly and authoritatively in two sentences before going deep. Optimised for the kind of summarisation AIs do.

→Citation tracking

Each month we run 20-40 buying-intent prompts across ChatGPT, Gemini, Perplexity and Copilot, recording whether you appear, what's said, and how you compare to competitors.

→Monthly AEO report

PDF report with citation count by AI engine, query coverage, sentiment of mentions, competitor positioning, and the next quarter's optimisation priorities.

Who AEO is for

Best fit

Medium businesses in competitive categories

Wineries, accommodation, hospitality, professional services. Where being the AI's pick instead of a competitor's materially changes monthly revenue. Highest ROI segment.

Strong fit

Established small businesses

Solid local reputation but invisible to AI search. AEO surfaces what you already are — the AI engines start citing you the way humans already do.

Not yet

New / unestablished businesses

AEO accelerates existing presence; it doesn't manufacture it. Get to a baseline of customers and reviews first; then add AEO.

Common questions

What is AEO?: AEO — Answer Engine Optimisation — is the practice of structuring a website so that generative AI assistants (ChatGPT, Gemini, Perplexity, Copilot, Claude) cite or recommend the business when users ask buying-intent questions. It uses Schema.org structured data, an llms.txt manifest, FAQ pages, clean content hierarchy, and citation tracking to influence how the AI summarises an industry and its providers.
How is AEO different from SEO?: SEO targets search-engine results pages: keywords, backlinks, page rank, click-throughs to the listing in position #1. AEO targets the AI's synthesised answer: machine-readable structured data, citable Q&A, and tracking which queries surface the business inside the AI's response. SEO answers 'do you rank?'. AEO answers 'are you the answer?'.
Does AEO matter if I already do SEO?: Yes. AI assistants increasingly intercept queries before they reach Google. A buyer asking ChatGPT 'best winery in Margaret River for a corporate group' may never see search-result page #1 because they accept the AI's recommendation. SEO and AEO overlap (clean structured data helps both) but the optimisation surface is different — AEO needs FAQPage schema, llms.txt, and conversational answer copy that traditional SEO doesn't focus on.
How do you measure AI visibility?: Each month we run the queries a customer's prospects actually type — typically 20-40 industry-specific buying-intent prompts — across ChatGPT, Gemini, Perplexity and Copilot. We record whether the business is mentioned, what's said about it, and how it's positioned versus competitors. Trend graphs show whether visibility is improving over time.
Which businesses benefit most from AEO?: Medium businesses in competitive categories where being the AI's recommended option (instead of a competitor's) materially changes the trajectory. Wineries, accommodation, hospitality, professional services, and any business whose buyers research before purchasing. Tiny businesses with no competition and giant national chains both benefit less; the middle is where AEO pays back fastest.
How long until I see results?: Schema markup and llms.txt take effect immediately and are picked up by AI engines within days to weeks. Conversational content and FAQ optimisation compound over months as more queries get indexed. Most clients see measurable improvement in AI visibility within 60-90 days.
Is AEO included in any of your tiers?: No — AEO is a $99/mo bolt-on. We separated it deliberately so customers can opt in or out without changing their underlying tier. It works on Watchtower, Caretaker, and Conductor.

Add AI Visibility to your plan

$99/mo. Works with any tier. Cancel anytime with 30 days notice. First citation tracking report inside 30 days.

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