You do, always. We register and manage it on your behalf and keep it renewing so it never lapses, but the registration stays in your name. If you ever leave, we transfer everything back to you.

Can I leave whenever I want?

Yes. 30 days notice, no penalties. We hand over your domain, DNS, code, and a full backup. No lock-in, no hostage games.

I already have a website. Can you just keep an eye on it?

That's exactly what Watchtower is for. At $12/month we monitor your existing site around the clock, with alerts if something breaks. No login, no changes needed. Watchtower monitors the site you already have.

Most new website builds are live within 1 to 2 weeks. We work quickly without cutting corners on quality.

What happens if you go out of business?

Your systems run on global, enterprise-grade infrastructure, not a server in our garage. We provide full documentation and credentials so any developer can pick up where we left off.

What exactly do you manage?

Your domain, hosting, DNS and SSL, plus the website and the automations and connections between your systems. You get a monthly report and a direct line to a human, and the day-to-day admin keeps running without you.

Can you register and manage my domain for me?

Yes. We register Australian domains and manage them on your behalf, with auto-renew on so they never lapse. One standard domain renewal is included for active managed clients. The registration stays in your name and you can take it with you if you ever leave.

AEO (Answer Engine Optimisation) is the practice of structuring a website so that generative AI assistants (ChatGPT, Gemini, Perplexity, Copilot, Claude) can clearly understand what a business does, where it operates and how customers can contact it. It uses Schema.org structured data, an llms.txt manifest, FAQ pages, clean content hierarchy, and tracking of how clearly the business is described and whether it appears, with no guarantee that any AI tool will recommend it.

How is AEO different from SEO?

SEO targets search-engine results pages: keywords, backlinks, page rank, click-throughs to the listing in position #1. AEO targets the AI's synthesised answer: machine-readable structured data, citable Q&A, and tracking which queries surface the business inside the AI's response. SEO answers 'do you rank?'. AEO works on how clearly your business is understood and whether it appears in the answer.

Does AEO matter if I already do SEO?

Yes. AI assistants increasingly intercept queries before they reach Google. A buyer asking ChatGPT 'best winery in Margaret River for a corporate group' may never see search-result page #1 because they act on the AI's summary instead. SEO and AEO overlap (clean structured data helps both) but the optimisation surface is different. AEO needs FAQPage schema, llms.txt, and conversational answer copy that traditional SEO doesn't focus on.

How do you measure AI visibility?

Each month we run the queries a customer's prospects actually type (typically 20 to 40 industry-specific buying-intent prompts) across ChatGPT, Gemini, Perplexity and Copilot. We record whether the business is mentioned, what's said about it, and how it's positioned versus competitors. Trend graphs show whether visibility is improving over time. We report what we observe; we do not promise a placement.

Which businesses benefit most from AEO?

Medium businesses in competitive categories where being clearly described and surfaced by AI answer tools, rather than overlooked, can change the trajectory. Wineries, accommodation, hospitality, professional services, and any business whose buyers research before purchasing. Tiny businesses with no competition and giant national chains both benefit less; the middle is where AEO pays back fastest.

How long until I see results?

Schema markup and llms.txt take effect immediately and are picked up by AI engines within days to weeks. Conversational content and FAQ optimisation compound over months as more queries get indexed. Most clients see measurable improvement in how clearly they are described and whether they appear within 60-90 days, though we cannot promise any particular outcome.

Is AEO included in any of your plans?

Yes. AI Visibility is built into Tier 2 Help customers find me and stop losing leads, which includes AI Visibility foundations and ongoing tracking, and it continues in Tier 3 Run the whole digital side for me. It is part of those plans rather than a separately priced add-on, so if AI visibility matters to you, Tier 2 is the place to start. Talk to us and we will point you to the right level.

AI Visibility · Built into Tier 2 & Tier 3

Easier for AI to understand your business.

Answer Engine Optimisation (AEO) makes it easier for search engines and AI answer tools like ChatGPT, Gemini, Perplexity and Copilot to understand what your business does, where you operate and how customers can contact you. Built into Tier 2 and Tier 3.

See the plans Free AI visibility health check

Why AEO matters in 2026

For 25 years, the way buyers found a business online was Google. Type a query, scan the first three results, click. Whoever ranked at the top got the click. SEO was the discipline of getting there.

That is no longer the only path. A growing share of buying-intent queries now start in ChatGPT, Gemini, Perplexity, or Copilot instead. The buyer asks a conversational question. The AI synthesises an answer. If your business is described clearly in the sources the AI reads, it is far more likely to appear. If your information is unclear or missing, it may be overlooked.

That synthesised answer is built from a different signal mix than Google's blue-link results. The AI weights structured data, FAQ-style content, clear authoritative summaries, and explicit machine-readable manifests like llms.txt far more heavily than Google ever did. Optimising for it requires a different toolkit than traditional SEO.

That toolkit is what AEO delivers.

What's included

→Schema.org markup

ProfessionalService, LocalBusiness, FAQPage, BreadcrumbList, OfferCatalog, and Service entities, placed correctly so AI engines can read your business in machine form, not guess from prose.

→llms.txt manifest

A purpose-built file at /llms.txt that AI engines fetch when summarising your business, covering services, prices, contact, and citation-ready Q&A.

→FAQ optimisation

We rebuild or extend your FAQ to answer the actual questions buyers ask AI assistants. Each Q&A is structured for machine ingestion and human readability.

→Conversational content

Page copy rewritten to answer questions clearly and authoritatively in two sentences before going deep. Optimised for the kind of summarisation AIs do.

→Visibility tracking

Each month we run 20-40 buying-intent prompts across ChatGPT, Gemini, Perplexity and Copilot, recording whether you appear, what's said, and how you compare to competitors. We report what we observe, with no guarantee of a placement.

→Monthly AEO report

PDF report with mention count by AI engine, query coverage, sentiment of mentions, competitor positioning, and the next quarter's optimisation priorities.

Who AEO is for

Best fit

Medium businesses in competitive categories

Wineries, accommodation, hospitality, professional services. Where being clearly surfaced by AI answer tools, instead of overlooked, can change monthly revenue. Highest ROI segment.

Strong fit

Established small businesses

Solid local reputation but invisible to AI search. AEO surfaces what you already are, so AI answer tools can describe you the way humans already do.

Not yet

New / unestablished businesses

AEO accelerates existing presence; it doesn't manufacture it. Get to a baseline of customers and reviews first; then add AEO.

Common questions

What is AEO?: AEO (Answer Engine Optimisation) is the practice of structuring a website so that generative AI assistants (ChatGPT, Gemini, Perplexity, Copilot, Claude) can clearly understand what a business does, where it operates and how customers can contact it. It uses Schema.org structured data, an llms.txt manifest, FAQ pages, clean content hierarchy, and tracking of how clearly the business is described and whether it appears, with no guarantee that any AI tool will recommend it.
How is AEO different from SEO?: SEO targets search-engine results pages: keywords, backlinks, page rank, click-throughs to the listing in position #1. AEO targets the AI's synthesised answer: machine-readable structured data, citable Q&A, and tracking which queries surface the business inside the AI's response. SEO answers 'do you rank?'. AEO works on how clearly your business is understood and whether it appears in the answer.
Does AEO matter if I already do SEO?: Yes. AI assistants increasingly intercept queries before they reach Google. A buyer asking ChatGPT 'best winery in Margaret River for a corporate group' may never see search-result page #1 because they act on the AI's summary instead. SEO and AEO overlap (clean structured data helps both) but the optimisation surface is different. AEO needs FAQPage schema, llms.txt, and conversational answer copy that traditional SEO doesn't focus on.
How do you measure AI visibility?: Each month we run the queries a customer's prospects actually type (typically 20 to 40 industry-specific buying-intent prompts) across ChatGPT, Gemini, Perplexity and Copilot. We record whether the business is mentioned, what's said about it, and how it's positioned versus competitors. Trend graphs show whether visibility is improving over time. We report what we observe; we do not promise a placement.
Which businesses benefit most from AEO?: Medium businesses in competitive categories where being clearly described and surfaced by AI answer tools, rather than overlooked, can change the trajectory. Wineries, accommodation, hospitality, professional services, and any business whose buyers research before purchasing. Tiny businesses with no competition and giant national chains both benefit less; the middle is where AEO pays back fastest.
How long until I see results?: Schema markup and llms.txt take effect immediately and are picked up by AI engines within days to weeks. Conversational content and FAQ optimisation compound over months as more queries get indexed. Most clients see measurable improvement in how clearly they are described and whether they appear within 60-90 days, though we cannot promise any particular outcome.
Is AEO included in any of your plans?: Yes. AI Visibility is built into Tier 2 Help customers find me and stop losing leads, which includes AI Visibility foundations and ongoing tracking, and it continues in Tier 3 Run the whole digital side for me. It is part of those plans rather than a separately priced add-on, so if AI visibility matters to you, Tier 2 is the place to start. Talk to us and we will point you to the right level.

AI Visibility comes with Tier 2 and Tier 3

Built into Tier 2 and Tier 3, with your first visibility tracking report inside 30 days. Not sure which level fits? Talk to us and we will point you to the right one.

Build my plan Talk to us first