Email that reaches the inbox.
Quotes, invoices, booking confirmations and replies fail silently when your domain is not authenticated. We set it up correctly, then monitor it for you. $99/mo monitoring, $750 setup. Works with any tier.
The problem is silent
Small businesses quietly lose revenue when their email lands in spam. You do not get a bounce-back. The customer who never replied was not ignoring you. They never saw the email. Their provider filed it away before they had a chance.
This happens because the domain is missing one or more of the records mailbox providers use to verify that the message is really from you: SPF, DKIM, DMARC. Without those, Gmail and Outlook treat you as suspicious. With those misconfigured (the typical case after a few tools have been added over time), it is even worse, because DMARC starts failing your own legitimate mail.
The fix is a configuration job, not a marketing one. Done correctly, it stays done. Done badly or left alone, it slowly degrades as you add new tools that send on your behalf.
What we do
Setup and remediation
- • Correct SPF so every legitimate sender is recognised
- • Add or fix DKIM for each transactional tool
- • Implement DMARC, starting in monitor mode
- • Align sending domains across CRM, booking, invoicing
- • Handle any existing blocklist delistings
- • Plan the 2 to 3 week warm-up if launching a new sender
Monitoring and maintenance
- • Scheduled re-checks of SPF, DKIM, DMARC
- • Drift alerts when records silently change
- • Blocklist watch across major DNSBLs
- • DMARC aggregate reports read on your behalf
- • Blocklist appeals lodged within 1 business day
- • Quarterly review, policy ramped from monitor to enforce
Not on a managed plan?
Deliverability Rescue is a standalone one-off project for businesses outside our managed tiers. We diagnose, fix, and hand back a clean configuration with a written maintenance guide. You maintain it after handover. $1,500 one-off, no retainer.
Get a rescue quoteWhat you do not have to do
- → You do not need to learn DNS records.
- → You do not need to read DMARC reports.
- → You do not need to negotiate with blocklist operators.
- → You do not need to pick an email provider, unless you ask us to.
Common questions
Why is my legitimate email going to spam?
When your domain is missing SPF, DKIM or DMARC records, mailbox providers (Gmail, Outlook, Apple, Yahoo) cannot verify that your messages are really from you. They treat them as suspicious and file them as spam. The same happens when those records exist but do not authorise every tool that sends on your behalf (your CRM, booking system, invoicing tool, payment platform). The fix is configuration, not marketing.
What is SPF, DKIM and DMARC, in plain English?
SPF is a list of servers allowed to send email from your domain. DKIM is a cryptographic signature on each message that proves it came from you. DMARC is the policy that tells mailbox providers what to do when a message claims to be from your domain but fails SPF or DKIM. All three together are the modern standard. Missing any one of them weakens delivery; missing all three is why email lands in spam.
What is on a blocklist and why does it matter?
DNS blocklists (Spamhaus, SURBL, Microsoft SNDS, others) are lists of domains and IPs that mail providers consult to decide whether to accept email. If your domain ends up on one (usually from a compromised account, a misconfigured sending tool, or a previous owner's spam history), most providers will reject or junk your email until you are removed. Getting off a blocklist requires lodging a delisting request with the operator and proving the issue is fixed.
What is included in the $750 setup?
Discovery against your domain (record state, current senders, blocklist status), a fixed-scope plan back to you within 2 business days, then the work: correct SPF, add or fix DKIM for every sending tool, implement DMARC starting in monitor mode, align sending domains, lodge any open blocklist delistings on your behalf. If your domain is found clean at intake and only needs monitoring, the setup fee is waived.
What does the $99/mo monitoring cover?
Scheduled re-checks of your domain authentication, drift detection if SPF or DMARC silently changes, blocklist watch against major DNSBLs, action on DMARC aggregate reports so you do not have to read them, blocklist appeals lodged within 1 business day of detection, and a quarterly review to keep your policy strength moving from monitor to enforcement.
How long until DMARC enforcement is live?
Setup itself lands within 5 business days. DMARC starts in p=none (monitor only, cannot misfile legitimate mail) and progresses to quarantine, then reject, on your timetable. Typical ramp is 4 to 8 weeks depending on the number of senders and the pass rate we see in the aggregate reports. We do not rush enforcement, because rushing DMARC is how legitimate email gets blocked.
Do I have to switch email providers?
No. We work on whatever you already have (Google Workspace, Microsoft 365, Zoho, your hosting cPanel, whatever). We are not reselling Postmark or Mailgun or anyone else. Where you are starting greenfield, we will recommend a high-deliverability setup and tell you why; otherwise we make your existing stack work properly.
What if I just want a one-off fix without ongoing monitoring?
Standalone Deliverability Rescue is $1,500 one-off. We diagnose, fix, and hand back a clean configuration with a written maintenance guide. No ongoing fee, no retainer; you maintain it after handover. Good fit for businesses that do not want a managed plan but still need their deliverability sorted properly.
Start with a free check
Our free audit tool reports your current SPF, DKIM and DMARC state in plain English. If anything needs work, we will tell you what and why, and you can decide from there.