We run the digital operations behind cafes, restaurants, and venues.
Bookings that actually arrive, GBP that drives walk-ins, AI visibility for visitors planning their meal, content that keeps up with the kitchen. Managed monthly on a fixed fee.
What we see in hospitality audits
These are the four issues we find on most Australian cafe and restaurant sites, in order of revenue impact.
Bookings and reservation emails land in spam
Every booking confirmation, every quote for a function, every reply to a 'do you have a table at 7' enquiry depends on email actually reaching the inbox. If your domain's SPF and DMARC are misconfigured, a meaningful share of those messages are quietly going to junk. You lose covers without knowing why.
Google Business Profile is the front door, and it's neglected
For most cafes and restaurants, the GBP is the single biggest source of new walk-ins. Photos, hours, menu links, and review responses drive ranking in 'near me' search. The version most operators have is half-filled, the photos are five years old, and nobody is responding to reviews.
AI answer tools have nothing clear to read about your venue
Tourists planning a trip to Margaret River, Mornington, or anywhere else now ask ChatGPT or Gemini 'where should we eat'. What these tools can describe is decided by structured data, GBP signals, and llms.txt, not by how good your food is. On most venues we audit, there is very little for them to read.
The site was rebuilt for the launch, never updated since
Menus drift behind reality. The lunch special from 2024 is still on the home page. Opening hours over public holidays are wrong. Stale content reads as a dead business to both customers and search engines. Most hospitality sites we see were last touched the week they went live.
What you get when we manage your venue's digital operations
Outcomes that map to covers and revenue, not features that map to invoices.
Email that reaches the inbox so bookings actually land
Proper SPF, DKIM, and DMARC so reservation confirmations, function quotes, and supplier orders stop falling into spam. Continuous blocklist monitoring catches reputation drops early. The day you notice a quiet Saturday, you should be able to rule out email as the cause.
GBP working as hard as it can on every search
Monthly posts (events, menu updates, specials), photo refresh, hours kept accurate across holidays, prompts to respond to reviews. Active GBPs rank above dormant ones in Maps, full stop.
Easier for AI answer tools to understand your venue
Schema markup, llms.txt, FAQ detail, and monthly tracking, so it is easier for search engines and AI answer tools to understand what you serve, where you are and how to book. We keep improving how clearly your venue is described. We do not promise rankings, leads or that any AI tool will recommend a particular business.
A site that actually keeps up with the business
Monthly content updates included: new menu, new chef, seasonal hours, the photo from the last function. The site stops looking abandoned, search engines stop down-ranking it for staleness.
Who we work well with
Small to medium independent venues running their own kitchen, bar, or coffee operation. From a single-location cafe through to a multi-venue restaurant group. Strong cellar door, tourism, and local-trade operators welcome.
If you have a marketing manager driving every digital channel in-house, you do not need us. If your booking system, GBP, mailbox, and website live on four different people's plates and nobody really owns the whole picture, we are exactly what you need.
Where to start
The honest starting point is the free health check. We scan your site, check your email deliverability, look at how clearly AI answer tools can read and describe your venue, and email you a report. No follow-up unless you ask for one.
Other industries we work with: