We run the digital operations behind tours, attractions, and stays.
Booking confirmations that actually arrive, AI visibility for trip planners, GBP that wins last-minute searches, clean Rezdy / Bookeasy / FareHarbor integration. Managed monthly on a fixed fee.
What we see in tourism audits
These are the four issues we find on most Australian tourism operator sites, in order of revenue impact.
Booking confirmations land in spam, customers panic
Every booking confirmation, every itinerary update, every cancellation refund notification depends on email actually arriving. Travellers planning a trip and not seeing a confirmation start chasing your phone, leaving bad reviews, or cancelling. SPF and DMARC misconfiguration silently breaks the whole experience.
AI answer tools have nothing clear to read about you
Domestic and international visitors planning a trip increasingly ask ChatGPT or Gemini 'what tours should we do in Margaret River' or 'best winery experience in the Hunter'. What these tools can describe is decided by structured data, GBP signals, llms.txt, and reviews. On most tourism operators we audit, there is very little for them to read.
Google Business Profile drives walk-up and last-minute traffic, and it's stale
For tour operators, attractions, and accommodation, GBP often catches the last-minute 'what's open today' search. Photos, hours, services, recent posts, and review responses drive ranking. Most operator listings are claimed but barely tended.
The booking flow on the site doesn't match what Rezdy or Bookeasy can actually do
Most tourism operators have a website built five years ago that links out to a Rezdy or Bookeasy page from 2019. The widget breaks on mobile, the iframe is ugly, the calendar shows wrong availability. Visitors abandon mid-booking.
What you get when we manage your tourism business's digital operations
Outcomes that map to bookings taken and peak-season capacity filled, not features that map to invoices.
Booking confirmations that arrive in the inbox
Proper SPF, DKIM, and DMARC on your domain plus correct configuration of the booking platform so every confirmation, itinerary, and refund lands where it should. Continuous monitoring catches reputation drops before peak season.
Easier for AI answer tools to understand what you offer
Schema markup for tours and experiences, llms.txt that names what you actually offer and FAQ detail around the booking questions, so it is easier for search engines and AI answer tools to understand your experiences, where you operate and how to book. We track monthly how clearly your business is described and keep improving it. We do not promise rankings, leads or that any AI tool will recommend a particular business.
GBP that wins the 'what's open today' search
Photos refreshed seasonally, posts about new experiences and seasonal availability, accurate hours including peak/off-peak, prompts to respond to reviews. Active GBPs win 'near me' for tourism.
Clean booking integration with whatever platform you run
Rezdy, Bookeasy, FareHarbor, AirBnB, Stayz, RoomLynx, whichever booking system you use. We integrate it into the site cleanly so visitors can book without leaving your brand, on mobile, without the calendar widget breaking. Real-time availability, automated emails, abandoned-cart handling.
Who we work well with
Small to medium tourism operators across Australia. Tour companies, attractions, wine and food experiences, adventure operators, charters, accommodation businesses (B&Bs, holiday cottages, lodges, boutique hotels), retreats. From owner-operator to a 10-staff outfit.
If you have a marketing manager and a developer on retainer already, you do not need us. If your booking widget, GBP, confirmation emails, and website each live on a different person's plate and nobody owns the whole picture, we are exactly what you need.
Where to start
The honest starting point is the free health check. We scan your site, check your email deliverability, look at how clearly AI answer tools can read and describe your business for trip-planning queries in your region, and email you a report. No follow-up unless you ask for one.
Other industries we work with: